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Digital Transformation

Digital Transformation Research

How do you do digital transformation research?

This plan is popular. It is very true during this time of the pandemic. 

Everyone is using the internet now in everything. When it comes to ideas, a lot of people are working on this. 

But when it comes to selling, this is also true. Now, people take to go to the internet and buy.

It is safe to stay at home. That is the reason why digital transformation plays a big role in the market right now. 

In this article, we will explain the perks when it comes to this plan. Also, we will know how to research if you are used to this. 

So, let us first study the benefits of studying this business. 

Benefits of Digital Transformation

First of all, it is a reward because everyone will have the chance to know your result. The difference in the real store is that it will be faster to be public. 

On the technical side, it will be a bonus because you can do things all at once. Take for example the way of getting the form. You will lead it. 

After that, you will have the process of cargo. The payment process will also be quicker. 

Now that we analyzed the use, you may have a benefit in knowing more.

So, let us remain with what can help you with your research. 

Digital Transformation Research

The very first thing that you can think of is the kind of market you want to make. 

If you now have an exact stock in mind, then you can move to the planning already. After that, you can plan on the business you may want to set-up with. 

Take social media for example. Do you use Facebook, Instagram, or Youtube? Once you sell it when in a way that could bring the buyers, a lot of people will get it.

If you are searching for details aside from social media. You can also study e-commerce lists. 

Take for example Amazon and Shopify. 

Now that all is set, you may center on the whole way already. After reading all the appealing ads, you may start the business already. 

Even though you do it online, you will also need fit operators to help you with your market.

So, it is important to know what to take to have a strong team. 

Having all these points will help you to not only know digital change. Also, it will help you to be strong in the program. 

To Conclude

The digital transformation business is starting now.

So, you may have a business but do not what to start. 

So, doing research and become common with it can be a great help. 

When you know it, it will also be easy for you. First, knowing the brand you are designing to sell.

The next step is knowing where you want to create your business. Anything that you know will go will do.

Also, help is still important. So hiring fit ones can have a big benefit in your business.

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Digital Transformation

Digital Transformation Data: What You Need To Know

What is digital transformation data? Also, how can data help in making your DX successful?

For one thing, data plays a huge part in improving. But, how?

Read on to learn more.

Digital Transformation Data

We have seen how digital transformation improved many businesses. Now, DX helps them survive. Especially now in the COVID-19 crisis.

But, this success won’t happen without the data’s help. Also, a transformation without last without this.

Really, why is data such a big part of DX? Here are three reasons why:

  1. Cut costs. DX needs investment in technologies. So, they need money. But, the return on investment is big. In the long run, these technologies will help them save money.
  2. Get insights. These insights will help them understand their customers better. So, they can make smarter decisions.
  3. People-focused culture. With DX, companies can listen to their customers’ and employees’ needs. So, they can give the best experience to them.

But, why should companies get data in a successful digital transformation? Let’s find out.

Why Digital Transformation Data

In this article, let’s consider the two areas where data plays a huge role:

  1. Internal: Better operations and workflow
  2. External: Better services and products

Internal: Better operations

Different organizations need different ways to transform. But, they share the same goals.

One goal of DX is to make the company or business better. Now, how does data affect operations?

Data makes operations streamlined. So, it’s better than before. How so?

First, DX makes processes automated. So, employees can do more tasks in a short period of time.

For example, a Japanese telecommunications company proved how this happens. Data helped their company create a new service. So, they can reach more customers.

With data, they were able to make ads. So, they understand their clients more.

Data can also help other industries in the following:

  • plan budgets
  • understand solutions
  • get the best resources
  • improve tasks

External: Better services and products

Another goal of digital transformation is to give better services and products. So, businesses can find new ways to earn.

Of course, this translates to more customers. And collecting data is one way to do so.

Today, customers demand personalization. And especially because they have high expectations.

Thankfully, digital adoption platforms like WalkMe can help them. How so?

WalkMe helps companies shift from reactive to proactive engagement with customers. So, they can anticipate what their customers need.

And if customers are satisfied, they are more likely to stay. After all, they continue to look for the best provider of their needs.

Data also brings product inventory to businesses. So, they will know about their products’

  1. stock numbers
  2. location
  3. production
  4. delivery date

This helps them know which products are in demand. So, they can add more and increase sales.

How to Apply Digital Transformation Data

So if you wonder, how can you apply digital transformation?

The first step is to determine your goals. So, you will not be lost.

To help you, here are some goals that companies need:

  1. Know customers more
  2. Boost productivity
  3. Reduce expenses
  4. Promote people-focused culture
  5. Make customer experience better
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Digital Transformation

Digital Transformation DX: A Beginner’s Guide

Have you heard about digital transformation DX? You may have wondered what it means. You may be also curious how it benefits industries now.

In this article, we will know what digital transformation DX means. Let’s also talk about how different companies and businesses use this.

Read on to learn more.

Digital Transformation DX

Many people think that digital transformation is something complicated. Especially if you are not so familiar with new technologies.

But, DX is not that hard to understand. For basics, DX uses technologies to improve processes. 

So, it makes traditional organizations to digital. In businesses, they transform into a high-tech ones. So, things become easier.

But, how important is DX? For one thing, it drives changes. And we know that positive changes are good in any industry.

Then, what technologies are we talking about? There are a lot of technologies in DX. But, here are the most common ones:

  • Artificial Intelligence
  • Cloud Computing
  • Big Data
  • Blockchain
  • Internet of Things

So, how can these technologies benefit businesses and companies?

As mentioned, it improves businesses. But, it doesn’t end there.

In this article, let’s talk about the benefits and challenges in digital transformation DX.

Benefits of Digital Transformation

Reduce costs

DX helps companies and businesses cut expenses. How so?

Technologies make tasks streamlined. So, it takes less time to do it and other tasks.

It also gives them insights. As a result, companies and businesses can make smarter decisions.

Improved customer experience

How can DX improve customer experience?

With the help of data analytics, businesses will know their customers well. So, they can give them what they want, when they want, and how they want.

It also helps them personalize the customer journey. So, how does it work?

For example, WalkMe does that. This digital adoption platform helps businesses analyze the usage data of customers.

So, businesses will know which areas customers struggle. And how they can attend to those needs.

New products and services

Technology also inspired many industries to offer new products and services. But, not just simple ones.

For example, General Electric now uses 3D printers. So, they can make stronger fuel nozzles quickly. It is also even cheaper to produce.

Tyson Foods also uses robot butchers now. And they see this need because of the COVID-19 pandemic.

Aside from quicker processes, people also want safer alternatives now. And it helps lessen human exposure in work.

Challenges of Digital Transformation

Like any other strategy, DX also faces challenges along the DX journey. So, what are these challenges?

Resistance to change

Of course, change is inevitable. Especially in businesses and companies.

But, most people are not willing to do so. And this became a challenge to be successful in DX.

Lack of vision

Some companies are also stuck in the past. They believe that what has worked before will still work.

And that’s what happened to Blockbuster. They have 9,000 stores worldwide before. But, they got bankrupt in 2010. Why so?

That’s because they weren’t able to keep up with Netflix. And people now demand streaming services than DVDs.

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Digital Transformation

What Digital Transformation Means for Business

What digital transformation means for business says a lot about why the journey is vital. So, companies today need to consider this.

Because as time goes by, new technologies are rising. Along with that customers are also raising their expectations.

Thus, companies need to keep up with these. How can you do so? Digital transformation (Dx).

So, what is the value of doing so? And what does this mean for your business? 

Keep on reading to know more.

What Digital Transformation Means for Business

When talking about Dx, many people fixate on the digital part. But that should not be the case. Instead, transformation should be the focus.

So, Dx means changing how teams work together. Not only about what tech they are using the get the work done.

Yes, no Dx looks exactly the same. But there are some common things we can see with companies doing Dx. So, what can this mean for your company?

1.) Collaborative

First, Dx can make a company collaborative. Meaning, every member of your company can share the same vision.

As a result, they will work together to reach these goals. To do that, Dx can drive trust and transparency. Also, it can let you engage your employees.

2.) Cultural

Doing a Dx means shifting away from traditional business. Thus, removing any structures and any hierarchies.

As a result, it can empower your employees to make decisions and share ideas. Also, it can drive a digital culture that is vital to success.

3.) Innovative

Digital businesses are always experimenting. So, if you are doing a Dx, you can drive innovation within.

As a result, you can learn more from experiments. Then, install company-wide changes with these learnings.

4.) Data-Driven

Data is now valuable to any company no matter the size. With the right data, you can make better decision-making.

So, Dx can help you become more data-driven. But this is not only limited to collecting and analyzing customer data. This also means measuring what is happening within your company.

5.) Cloud-based

Cloud-based services are rising to become a norm in doing Dx. Why? Because it is cheaper and more agile.

So, it lets you choose the one that fits your need. Then, you can streamline your IT and infrastructure costs. Thus, letting you use the budget to other vital areas.

6.) Customer-centric

At the end of the day, customers are the core of doing the journey. So, all efforts made are focused on giving better value and service to them.

Thus, Dx can help better the customer experience. And you can be more customer-centric. As a result, your customers will appreciate you more. And it will drive loyalty.

Digital Transformation is Essential for Your Business

So, these are what Dx means for your business. It is essential, right? But how can you succeed?

For one, you can seek the help of a third-party. One of the leading companies in the field is WalkMe. They can give you the guidance and training you and your employees need to ensure success.

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Digital Transformation

Top Digital Transformation 2018 Trends

2018 showed us that technology’s capabilities are limitless and move quickly. Let’s look back at the top digital transformation 2018 trends.

Trend 1: Artificial Intelligence

Alexa, Siri, Cortana – these virtual assistants are the norm now. Moreover, companies strive to use AI in making the customer experience seamless. Also, even employees benefit from AI. Furthermore, AI is now the mainstream – it is in our computer systems, software, and platforms. Chatbots are a common example of AI that eases the lives of both consumers and businesses.

AI is quite a new technology. Its full power is yet to rise. But the benefits it brings promises huge things for the future. It’s exciting to see what AI can do for us in the next few years.

Trend 2: Fast Failure as a Service or FaaS

Rapid prototyping, 3-D visualization, and other fast-fail methods were some of the best digital transformation 2018 trends. People want to buy Faas. Furthermore, FaaS will stay trendy for years to come. Moreover, businesses use this as a strategic initiative. 

Companies such as Gremlin market “chaos engineering”. These are made to break your production environments on purpose. The purpose of chaos engineering is to teach companies how to turn short term failures into wins. The ability to change quickly decides the fate of digital agility.

Trend 3: Analytics

The Internet of Things (IoT) is very powerful – advanced analytics is proof. Advanced analytics change manufacturing, healthcare, and many more industries. For instance, truck manufacturer Navistar mow monitors its fleet of 180,000 trucks. That is with the help of real-time data thanks to IoT and analytics.

Furthermore, Navistar uses analytics to refuel and analyze the driver’s behavior. Thus, it can reveal if goods were spoiled in transit. Navistar’s story is just one of the million success stories of using analytics.

Trend 4: Augmented Reality

AR for short presents endless ways of improving our interaction with technology. However, we saw virtual reality (VR) taking a backseat slowly. One reason for this is businesses discover that AR is cheaper and easier to use than VR. We have yet to see the full capabilities of AR and VR. Yet, these two promise a lot of opportunities. 

Trend 5: Cloud Computing

Futurum 2018 Edge Computing Index reveals that 64% of respondents focus on combining data center analytics and edge computing. Furthermore, the index reported that 72% began implementing edge computing strategies. 

These companies work with cloud solution providers to implement edge computing hardware solutions. Some of these providers are:

  • Dell
  • Cisco
  • Microsoft
  • IBM

The purpose of companies working with cloud solution providers is to improve efficiency in their data centers. This shows that cloud computing will not just be a part of digital transformation 2018 trends but for many years to come.

Trend 6: 5G 

This is one of the digital transformation 2018 trends that many users anticipate. IoT devices produce immeasurable amounts of data. Hence, this pushed providers to develop 5G faster. In 2018, we were still waiting for 5G to go mainstream. Yet, the early 5G deployments show flashes of what technology can bring to this world.

Want to know more about digital transformation? WalkMe offers a lot of resources for that. WalkMe has a wide range of topics about DT. Check out WalkMe’s blog section at blog.walkme.com.

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Digital Transformation

Benefit From These Digital Transformation Case Studies

The best way to understand digital transformation (DT) is to analyze digital transformation case studies. Read on to see the best examples. 

Digital Transformation Means Life or Death 

We are now in the ‘automation first’ era. Digital disruption poses a real threat to all companies. Hence, it is a must for all companies to develop a strategy. The choices are simple. Implement a successful DT and your company continues to live with a bigger revenue. Otherwise, your company will lose massive sales if not go bankrupt.

One great example of DT is robotic process automation (RPA). Many organizations use RPA as their ‘office assistant’. RPA, from the name itself, frees employees from mundane tasks. Some of those tasks are file management and generating reports. 

Moreover, RPA results in increased efficiency and greater returns. Thus, the time will come that every person has a software robot to help them. It’s exciting to see the potential contribution of robots in our society.

RPA is just one of the millions of benefits DT brings. You surely want to experience those benefits, right? However, DT is not just installing technologies. It also requires a change in mindset. 

Learn From These Digital Transformation Case Studies 

Digital transformation is not an overnight process. It is a continuous process that requires careful planning. The best way to develop a DT strategy is to learn from others that implemented it (or not). Studying digital transformation case studies gives invaluable insight. Let’s take a look at some of those. 

Unilever

Uniliver is a retail giant in the consumer packaged goods (CPG) industry. The giant started in the 1900s by selling margarine and soap. The range of products they offer grew over time. Now, they sell a wide variety of products made from oils and fats. Moreover, Unilever is so successful to point it acquired several companies like Lipton and Dollar Shave Club.

However, Unilever’s food business started to decline. Hence, the company shifted towards health and beauty. Using customer data for customized marketing is a must for DT. Instead of buying customer data from market-research firms, Unilever broke the norm by building its own database. 

Unilever’s database has more than 900 million individual customer records. Such a huge volume of information came from customer registrations, store loyalty cards, and third-party sites. Unilever used that data to back up their DT and targeted marketing strategies. Hence, this resulted in fewer costs and more revenue.

Unilever embraced the danger and faced the threat. That is a good thing all companies must imitate. Digital disruption is here to stay forever. Thus, your willingness to rebuild must not end.

Nokia

Nokia had a lot of success. They were one of the first innovative companies that existed. Yet, that also became the main reason behind their failure.

Nokia started its domination in the late 1990s. They were the top cellphone provider. Moreover, the company acquired over half of all the profits in the mobile industry. Yet, their hardware didn’t adapt to the changing technology. They let Android and Apple surpass them.

The lesson? Your success today doesn’t mean you’ll be successful in the future. Without the willingness to depart from success, even the biggest companies will eventually fall.

Indeed, we have a lot to learn from digital transformation case studies. Want to learn more? WalkMe is the key! WalkMe thoroughly discusses digital transformation with its blogs. Check out the blog website of WalkMe at blog.walkme.com. 

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Digital Transformation Digital Transformation Company

PwC Digital Transformation: For The People And Clients

PwC Digital Transformation. Let’s talk about this for a second, how is PwC handling digital transformation? The digital journey of PwC, upskilling their business and clients. Also, pick fruit from their success. Let’s learn all of that below!

New World. New Skills.

Back on October 1 of 2019, PwC has invested $3 billion globally in tools, technologies, and individuals to disrupt their business and proceed giving value to clients and communities. 

Moreover, PwC’s mindset is to change how they do work. Also, the purpose is to create an environment where clients can change how they work.

So, PwC provides critical skills to 276,000 of their people. As a result, it helps them develop now and in the future as infinite learners.

Furthermore, PwC is exalted to be at the vanguard of digital upskilling. Besides, it’s like weaving digital transformation into the firm’s fabric. That’s how critical digital upskilling is in PwC.

Then, they are considering how collective actions can impact their people, clients, and communities.

What Does Digital Mean For PwC’s People?

Driving A Digital Mindset

Well, PwC knows that the upper-tier employees can’t do the job alone. In fact, the PwC digital transformation requires a collective group effort.

With this in mind, PwC is bringing a digital eye to every phase of our business. Also, not denying the fact to highlight humanity as the center of everything they do.

However, this can only be made possible through firmwide connectivity and self-directed learning. This culture shift is fueling improvement across the organization.

Yes, the swiftest path to a prosperous future starts with the ability to tap into your people and their commitment to adopting a digital mindset. 

Tools

Furthermore, PwC’s efforts to upskill also helps them develop and utilize tools that enable a digital mindset.

These tools include:

  • Bots
  • Data workflows
  • Astro Virtual assistant

These powerful, time-saving tools can save time. Thus, freeing PwC to further enhance quality, remit greater value, and present an even sufficient experience for our clients.

Raising Digital Acumen

Another part in which PwC excels is its unique approach to personalizing learning at scale. Also, granting everyone access to a tailored program. Moreover, presenting multi-day classes with short learning bursts.

To further help their employees, they are providing learning channels.

For example:

  • twice-weekly trivia games
  • Podcasts
  • real-life simulations
  • Digital Academies

Also, they have built a Digital Fitness app that gives their people personalized assessments of their digital acumen and many more.

These initiatives are surely fueling the business drive towards digital transformation.

What Does Digital Mean For PwC’s Clients?

As mentioned earlier, there are helpful tools that ease the work within the organization. This helps them to focus more on important things particularly on the customer side of things.

For example, because of time-freeing tools, the company can now enhance quality and deliver even higher value to clients.

Because of automation, there are more things to accomplish. Also, PwC’s people are encouraged to innovate and yield ideas for the creation of digital tools. Thus, solving business challenges efficiently.

WalkMe was founded in 2011 as a guidance and navigation tool. Since then, it has grown rapidly to satisfy the enormous need for next-generation digital learning.

Responding to the needs of customers, they are now developing new ways to recognize and retain users across platforms and devices.

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Digital Transformation Digital Transformation Company

Cisco Digital Transformation: Why Choose Cisco?

Cisco Digital Transformation. Cisco transforms your business and helps you stay ahead of the competition. Yes, we all need a partner like Cisco. We will learn the why’s on those takes. Let’s welcome in the Cisco digital transformation below!

Benefit

Cisco helps you in a variety of ways. For example, it helps you to reimagine how you do business in a good way. Then, applying technologies to create new software, processes, business models, and systems.

The Need For Digital Transformation

  • Generates innovative customer experiences
  • Then, allows advanced business models
  • Also, it encourages workforce innovation

Here are some stats to back up our take:

  • 37% of companies increased employee morale
  • Also, 30% of companies increased customer revenue
  • Then, 41% of companies increased market share

Why Choose Cisco?

Cisco provides you a firm foundation for digital transformation.

Moreover, Cisco carries software, systems, and processes together in a digital-ready infrastructure. How? They will provide it in a simple, intelligent, automated, and highly secure way.

Simple

Simplicity is at the forefront of Cisco’s ability. Their products and services are cloud-ready and with flexible consumption models.

Intelligent

Also, they present analytics to unfasten the cost of data. As a result, the insights will help you make agile decisions.

Automated

Then, they can automate multiple parts of your business to help you become leaner and agile.

Secure

Moreover, they are securing your infrastructure from end to end so you can recognize and remediate threats immediately.

I Need To…

If you are business wandering around here, you are probably here for these very reasons.

Create Customer Experiences

Make customer interactions effortless and learn what your customers desire.

“We went from a point of having fragmented network visibility to full visibility. We can now see exactly what we need to address and can resolve issues more quickly than before,” says Paul Monaghan, the Infrastructure Operations Manager, Newcastle City Council.

Empower My Workforce

Boost worker productivity and create a human-centric workspace.

Make The Building Smarter

Link disparate building networks and address new user experiences.

Features And Benefits

Cisco’s vision is for you to build a network you can trust. Also, a network that is secure and reliable, other than being smart and transformative.

With Cisco smart building solutions, you can gain more data and more users on the move. Also, you’ll have more applications and you’ll be prepared for whatever comes next.

  • Prioritize Security

Defend what matters most to you with the Cisco platform. Also, its an industry-leading threat intelligence and advanced edge-to-cloud security solutions.

  • Provide better experiences

Moreover, you can now create meaningful customer interactions. This comes as a result of wired and wireless digital experiences.

  • Prioritize health and safety

Then, you can create a flexible workspace that enhances health and human experience. 

  • Improve operational efficiency

Seamless controls between OT (operational technology) and IT take full advantage of the fourth utility.

Cisco Awards

  • 2020 #1 Best Workplaces For Millennials in the U.S.
  • Also, the #1 World’s Best Workplaces
  • Then, Best Technology Companies in 2020
  • Also, the Military Friendly Employer of 2021. They are ranked #3 in the country as a Military Friendly Employer.

WalkMe was founded in 2011 as a guidance and navigation tool. Since then, it has grown rapidly to satisfy the enormous need for next-generation digital learning.

Responding to the needs of customers, they are now developing new ways to recognize and retain users across platforms and devices.

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Digital Transformation

Digital Transformation Africa: A Game-changer

Digital Transformation Africa. Well, “Digital Transformation Africa” is like saying “a good change is coming”. Yes, digital transformation could be a game-changer in the continent. Let’s learn more below! 

Opportunity For Economic Growth

Yes, it is a chance to boost economic growth and industrialization. Also, mitigate poverty, and enhance people’s lives. How?

Well, digital technology helps in many areas of the economy. For example, it can open up jobs for people. Also, it can create an interconnected market. Therefore, more and more people can be with one another. And even extending it to the rest of the world.

It can magnify both market and financial access for all.

Sectors such as health, transport, energy, agriculture, and more will be very delighted with growth because of the transformation.

Moreover, the practice of digital technology and services will provide to the African Union Agenda 2063.

Reducing Inequalities

One way to close gaps and reduce inequalities is through the Internet.

It can considerably contribute to enhancing human capital. Also, providing new opportunities for African young people.

Particularly, those who are living in poverty will gain the better end of the bargain. The suffering for too long will be replaced by endless chances to cooperate in a better place.

Furthermore, there will be programs to be in place for women and girls in support of the digital economy.

The Need For Private Sector’s Cooperation

Yes, cooperation from the private sector is a crucial part of the process. For the DX initiatives to work, it needs to highlight private sector funding.

How Can All Of These Be Possible 

There are objectives that need to be in place for it to be a success. So, let’s take a look at the process below!

Enabling The Necessary Digital Infrastructure

As a result, it lessens the digital gap and inequality, including in remote countries and regions that are prohibited or underserved.

Also, strengthening the transport and logistics activities that help e-commerce and e-government on a regional basis.

So, fostering transparency in establishing digital infrastructures is crucial to this end.

Moreover. it needs to be complemented by the appropriate investment climate. Thus, attracting resources from privat6e sectors.

Developing Digital Literacy And Skills

So, how can you do that? Well, you can start with four letters, STEM. In the field of science, technology, engineering, and mathematics.

As a result, you’ll equip young people with the necessary skills. Especially African women and girls. They need those skills to partake in the economy’s growth.

Moreover, they can take advantage of the prosperity promised by the digital economy.

Furthermore, they can protect themselves from risks and harm, especially to women.

Fostering Digital Transformation

Yes, you need fostering, for growth, entrepreneurship, job creation, and private-sector empowerment.

Especially on digital start-ups, SMEs, and innovative community initiatives. Of course, it can be done through digital technology support. 

Expanding New Solutions

Another crucial objective is to come up with new solutions. Of course, with the help of digitalization.

For example, in sectors such as health, electronic payment, e-commerce, energy, governance, and agriculture. 

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Digital Transformation

Customer Experience And Digital Transformation

Customer experience and digital transformation is a match made in heaven. Well, one of the crucial goals of digital transformation revolves around customer experience. How can customers benefit from digital transformation?

Well, let’s dive deeper into the customer experience and digital transformation relationship. Read more below!

Information Are Now Available Online

This may have been the simplest yet the largest benefit of digital transformation. It’s great to have the ability to store information online, isn’t it?

Before, companies used to save data locally. But, with security and storage advancements, using online methods is now the common practice.

As a result, customers can now easily access the information they want. Also, it removes the part where speaking to an employee comes in.

For example, online retailers now allow customers to gain details on all of their past purchases on the company’s website.

So, it’s now possible to track, cancel, or return an order. Unlike before, you don’t have to wait for assistance from a customer service team.

On the other hand, not only does it benefit the customer, it also frees up time for support agents to focus more on complex questions and issues.

Customize Content To Individual Users

As a customer, we want to see offers that are relevant to us. As a result, there’s a higher chance that we would click on such products and purchase it.

So, companies worldwide are now utilizing customer data to present personalized content and suggestions.

For example on Amazon, there’s a section of recommended products. So, instead of showing products that are popular with other shoppers, the site presents custom lists tailored for each individual. Also, they will base these recommendations to each user’s browsing history.

Learning About Customers

There’s no denying that business owners and marketers now have access to more data than ever before.

Of course, this also applies to customer data. Well, customers can benefit with these data. However, some are scared that data given to such platforms may end up haunting them.

Well, digital transformation and businesses are aiming for transparency when it comes to data they collect.

How can personal data be beneficial for customers?

Because of this data, companies can now use this to improve offerings and develop more effective marketing campaigns.

As a customer, you know that your input can boomerang at you with a greater purpose.

Staying Up-To-Date

Well, the move towards digital transformation means that customers are also shifting to the modern age.

Businesses are likely to invest in making apps for easy transactions and access. Also, companies may provide technical solutions to customer issues.

The world is shifting for a better purpose, so, as a customer, having this area checked is a big plus for you. For future transactions, it’s now easy for you to know which one is which because of your experience.

Moreover, for the business side, they want to keep the focus on providing value. After all, if the goal is to create a better customer experience, you should be sure that each step you take toward digital benefits them in some way.