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Digital Transformation

Survive Digital Transformation Disruption – How?

Digital transformation disruption is a problem that all companies across all industries face. Read on to see how to survive disruption.

You must continue to be relevant if you want to succeed. Today’s market place evolves rapidly. New digital trends come out almost every day. Moreover, modern consumers’ expectations grow rapidly. Hence, you must keep up with such trends if you want to succeed.

A traditional business model might not deem effective today. The trend is moving so fast many organizations struggle to keep up. Worse, some companies resist disruption. Yet, that is a dangerous move. How you respond in disruption will determine your business’ future.

Furthermore, digital transformation (DT) is a never-ending process. And that poses a challenge for many companies. They struggle to identify what changes to apply. Moreover, managing updated business processes is no easy task.

What is Digital Transformation Disruption? 

In simple words, digital transformation disruption is the effect caused by new technologies and business models. Such innovations affect the value of current services and productions. From the word itself, disruption is simply the change the marketplace feels thanks to new innovations. Thus, this created the need for businesses to re-assess their products and strategy.

Two of the greatest examples of digital transformation disruption is Uber and Airbnb. Both Uber and Airbnb invested in new technologies. Those technologies attended the need of changing consumer habits. What is the effect of their moves? The disruption they made is so strong to the point it made even traditional companies assess their proven models.

How To Survive Digital Transformation Disruption 

Companies that didn’t keep up with Airbnb and Uber’s disruption failed or will fail eventually. Those are just two examples. You must acknowledge digital transformation disruption and quickly act to survive. But how? Read on to see effective tips.

Don’t change for the sake of change 

Don’t attempt to keep up with every emerging technology. It is impossible. Furthermore, an effort to so will spread your IT team too thinly. Moreover, your organization’s needs are different from the others. Hence, not all possible innovations make sense and adhere to legal requirements.

Focus on changes that will add value to your company. Check your existing process and see how you can optimize it. For instance, built-in customer analytics is proven to boost return on investment (ROI). to sum, prioritize changes that will give you a competitive edge.

Make customer-centric changes 

The main goal of your DT is to provide a solution. Hence, you must never forget that goal when investing in new technologies. Watch your target markets closely. Furthermore, take note of their needs. Afterward, provide a solution based on those needs to improve the end user’s experience.

Complex technologies, simple solutions

Do not get caught up with the latest and greatest technologies. Many companies fall on those even they don’t actually need it. Thus, use technology to ease processes, delivery time, and other solutions that improve the overall operations of your business. 

Want to know more about how to deal with digital transformation disruption? Blogs published by WalkMe provides smart insights about that. Moreover, WalkMe covers a wide range of topics regarding the digital era. Check out their wonderful website at blog.walkme.com. 

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Digital Transformation

Customer Experience And Digital Transformation

Customer experience and digital transformation is a match made in heaven. Well, one of the crucial goals of digital transformation revolves around customer experience. How can customers benefit from digital transformation?

Well, let’s dive deeper into the customer experience and digital transformation relationship. Read more below!

Information Are Now Available Online

This may have been the simplest yet the largest benefit of digital transformation. It’s great to have the ability to store information online, isn’t it?

Before, companies used to save data locally. But, with security and storage advancements, using online methods is now the common practice.

As a result, customers can now easily access the information they want. Also, it removes the part where speaking to an employee comes in.

For example, online retailers now allow customers to gain details on all of their past purchases on the company’s website.

So, it’s now possible to track, cancel, or return an order. Unlike before, you don’t have to wait for assistance from a customer service team.

On the other hand, not only does it benefit the customer, it also frees up time for support agents to focus more on complex questions and issues.

Customize Content To Individual Users

As a customer, we want to see offers that are relevant to us. As a result, there’s a higher chance that we would click on such products and purchase it.

So, companies worldwide are now utilizing customer data to present personalized content and suggestions.

For example on Amazon, there’s a section of recommended products. So, instead of showing products that are popular with other shoppers, the site presents custom lists tailored for each individual. Also, they will base these recommendations to each user’s browsing history.

Learning About Customers

There’s no denying that business owners and marketers now have access to more data than ever before.

Of course, this also applies to customer data. Well, customers can benefit with these data. However, some are scared that data given to such platforms may end up haunting them.

Well, digital transformation and businesses are aiming for transparency when it comes to data they collect.

How can personal data be beneficial for customers?

Because of this data, companies can now use this to improve offerings and develop more effective marketing campaigns.

As a customer, you know that your input can boomerang at you with a greater purpose.

Staying Up-To-Date

Well, the move towards digital transformation means that customers are also shifting to the modern age.

Businesses are likely to invest in making apps for easy transactions and access. Also, companies may provide technical solutions to customer issues.

The world is shifting for a better purpose, so, as a customer, having this area checked is a big plus for you. For future transactions, it’s now easy for you to know which one is which because of your experience.

Moreover, for the business side, they want to keep the focus on providing value. After all, if the goal is to create a better customer experience, you should be sure that each step you take toward digital benefits them in some way.

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Digital Transformation

Customer Experience And Digital Transformation

Customer experience and digital transformation. What is the connection between both? And how does the latter better the former?

Customers are always changing their wants, needs, and demands. Thus, it is getting higher and higher each time. So, that is why digital transformation or Dx is vital.

How so? What can it do for the customer experience?

Keep on reading to know more.

Customer Experience And Digital Transformation

Online Information

One of the biggest perks of doing Dx is making information available online. Companies can let customers access these with ease.

So, customers can find what they need fast and easy. Thus, lessening their need to talk to employees so they can both save time.

Aid of Automation

Automation today is getting smarter. These days, it is not only about chatbots and being able to reply to simple queries.

Based on one survey, 84% of customers say they like talking with chatbots better. Why? Because they can reach them anytime.

Then, around 68% said the reason they like chatbots better is due to it being more polite. So, companies now see the potential of automation.

Thus, they are now using it to help with simple tasks like following up emails and more.

Tailored Content

Today, data is king. With this, companies can get customer data and turn it into something helpful. Like giving out tailored content suited for their needs.

Is this helpful? Yes! Customers like to respond more to content that is vital to them. So, this is easier for brands to do now.

And this is a win-win for both. Companies reach more customers. Then, customers can find what they are looking for, fast.

Learning About Customers

Related to tailored content, brands can now also know more about their customers. Of course, with the help of data.

True, some may feel confused with lots of data available. But with the help of Dx, they can read what these data mean.

Thus, making these useful and helpful. If they know their customer better, they can know more about their buying habits and more.

Then, with this data, they can better their offers. But they need to be honest in how they use their data.

Giving Value

Doing Dx can help brands to focus on giving value to their customers. So, using the right tech can help them.

Because in the end, one of the main goals of doing Dx is to better the customer experience.

So, to do this, they need to give value. Also, they need to make sure their customer will find shopping easier and faster.

Thus, it is vital to do the journey with this clear goal in mind. Doing Dx only for the sake of it will not cut it.

Customers are Vital

So, those are the ways Dx can help with customer experience. Have you seen these results yet in your Dx? If not, go ahead and see what you can do more.

Or, as a customer, do you agree with these points? How would you feel if companies lack these values?