Digital Transformation

Growth of Digital Adoption by Age

This blog post will explain how digital adoption by age makes a difference in the industry today. What can we expect about the future of digital adoption? 

How Does Digital Adoption by Age Make a Difference in the Industry?

The recent development of online advertising has been followed by a significant increase in the number of people accessing the internet daily. Over the past year, the U.S. tech market has experienced an increased demand for tech products and services. However, tech companies continue to face competition from traditional industries. Such as manufacturing, energy, and healthcare. As tech companies attempt to expand their market share, they must find ways to increase the digital adoption of their products among consumers and businesses.

The recent U.S tech market forecast predicts that tech companies will experience steady growth in the next five years with a predicted growth of more than 4% in 2018. The forecast also reveals that tech companies will focus more on digital marketing strategies to make their products available online. This is because consumers are increasingly using internet platforms to search for new products and services, which makes it easier for tech companies to reach their target audience.

According to the forecast, there will be increased investment in consumer spending on digital media. This is because consumers are embracing digital media platforms such as online video, social media, and mobile apps to access entertainment content and purchase new products and services.

Digital Adoption by Age Makes a Difference Today

Millennials (young people aged 18-34) are embracing digital media platforms more than any other demographic group. The study reveals that millennials spend about 40% of their time using digital media compared to adults aged 35-54 who spend about 10% of their time using digital media channels for entertainment or information purposes. 

This indicates that millennials are adopting technology at a faster rate than other age groups. So, which means they are likely to influence purchasing decisions made by other age groups in the future. 

Digital media channels allow millennials to easily access entertainment content. Such as music, movies, or videos through various devices such as laptops or smartphones even when they are on the move. 

As millennials adopt technology at an early stage in life, this may explain why they are driving the demand for new technologies across various industries. Including healthcare, finance, or education. 

For instance, millennials are driving the demand for mobile banking services. Since they prefer mobile banking platforms over traditional banking platforms which require them to visit bank branches physically. 

This trend can be attributed to millennials’ preference for convenience over tradition since they mainly use mobile devices for communication, entertainment, and searching for information. 

What Can We Expect About the Future of Digital Adoption?

The forecast predicts that there will be high growth in digital media over the next five years. This is because the number of millennials aged 25-34 will continue to grow steadily during this period. 

The growth in the number of millennials is attributed. Why? To the fact that they are having more children than any other age group. 

The forecast predicts that the number of millennials will increase by 6% by 2023. 

This growth will continue to affect their purchasing decisions. Since they are likely to spend more time on digital media platforms compared to other age groups. This means that tech companies can build strategies that target millennials’ digital media preferences to reach their target audience effectively.

Change Management Tools Digital Transformation

How to Drive Better Digital Adoption in COVID 19?

How important is digital adoption in COVID 19? How can you develop a better environment in speeding up digital adoption?

Digital adoption is impacting the workplaces at all levels. No matter what industry you may be in today, DX is applicable and is vital. Moreover, it is expected that digital adoption is here to stay.

If this sounds like you? How can you better implement digital adoption, especially amidst today’s pandemic? 

In this article, we will be listing 4 tips in driving better digital adoption strategies in today’s pandemic.

4 Tips for a Better Digital Adoption in COVID 19

Digital adoption can not only help you reach success metrics in DX. But it also directly impacts how customers are engaging in the workplace. Thus, highly important in helping is getting the digital initiatives.

So here are 4 tips for enhancing digital adoption in today’s COVID19 workplace.

1. Workforce Upskill

Since we are embracing a new workforce culture, training is highly essential. Training is helpful in shaping, honing, and maximizing skills. Of which are all very important in today’s digital adoption programs.

For example, below shows how skills upgrade the workplace environment and experience:

  • To keep up with today’s highly-digitized economy, more skills relevant are in need
  • If without or lacking skills, work performance levels & innovation opportunities are minimized
  • Shaping skills benefit the workforce: employee retention, engagement, and satisfaction, for instance
  • Workplace training programs can succeed in software deployment

Certainly, a good training program for the whole workforce is important to reach digital adoption. This is surely something every manager should not miss.

2. Inculcate the Digital-First Environment

Although digital adoption is highly transforming different industries, its force adoption is somehow bringing the cons over the pros.

However, whichever is the case, a digital-first culture should be permanently inculcated. Because this is the future of the workforce right in front of us. So there’s no taking back.

How can managers manage this massive ongoing change?

  • Apply remote working as the norm
  • Provide enough digital training
  • Process onboarding online
  • Practice effective team communications online

This is the new and the next normal. All of today’s virtual programs will serve us again tomorrow.

3. Make Use of Digital Adoption Platforms

To streamline adoption, make use of digital adoption platforms (DAP). These are automated training tools that can ease the processes of training, onboarding, and development. Not to mention that it works without human intervention or oversight.

4. Agile Thinking is Vital

Agility will not only serve us today but also the future of more changes. So it is important to inculcate agility in all business initiatives. It should be a permanent part of the business culture. Of which will affect not only the progress of digital adoption today but also the speed and performance of future digital changes. 

Final Thoughts

Since digital adoption is impacting the workforce at all levels, to reach it, everyone should be in it. Technology is not enough without the people working in it and for it. So everyone, including the managers, trainers, business leaders, and employees, for example, should be cooperating to deliver the real transformation.

Digital Transformation

Digital Adoption Best Practices to Follow

To gain success, there are digital adoption best practices that you will need to follow. Doing these will ensure the adoption will hit off.

Having the right metrics is not enough. What is the use of having lots of metrics for success when you are not following the best practices, right?

So, what do you need to do? Keep on reading to know more.

Digital Adoption Best Practices

Start With a Plan

Like with any other journey, doing a digital adoption needs to start with a plan. Of course, you know where you want to go somewhere. But where and how?

That is what you need to figure out first. So, list out what success means for you and your company. Then, find out what your goals are. Then, make that goal measurable.

This will help you map out a plan on how to reach these goals. Remember, digital adoption is not only about deploying new techs or systems. You also need to factor in the people, process, and the changes it brings.

Drive Collaboration

Next up, you will need to take a collaborative approach with your adoption. So, get the help of someone from each team and department.

Then, together, list out the needs, goals, and capacity of each one. This will help make the adoption a company-wide effort. This is crucial. Because one of the challenges of digital adoption is the resistance to change.

So, when you drive collaboration, you encourage people to accept the changes.

Invest in Training Tools

Digital adoption should not be that hard. The best way to be smart with your money is to use them to invest in the right training tools.

Tech should be able to solve the problem. Not become the problem itself. And that is what a Digital Adoption Platform (DAP) is set to do. Leading ones like WalkMe guides the end-users to use techs most effectively.

Then, it learns the user behavior and gives the help they need. Thus, lessening the need to conduct training programs.

Provide Strong Leadership

When adopting changes, there needs to be strong leadership installed. Leaders need to be able to “walk the talk.” If not, workers are unlikely to follow.

So, there needs to be a culture change. A shift from the traditional mindset to a digital one. Having an outlook for innovation must the met by the leaders.

Then, you need to remember that digital adoption is not only an IT process. It is a cultural process.

Track and Measure Success

Last, measuring success is crucial. How would you know your adoption is a success without measuring it?

To be able to see if all your efforts were worth it, you need to make the right KPIs. Simply tracking the user logins is not enough. 

Find out some other details. But of course, there are no one-size-fits-all metrics. So, make one that is tailor-fit for your company’s needs.

Follow These Digital Adoption Best Practices

So, these are the best practices in doing a digital adoption. What do you think? Are you following these?

Digital Transformation

Digital Adoption Meaning and Its Three Sides

Do you know the digital adoption meaning? Or do you know the three different sides of digital adoption? Are there even sides to it?

Yes, there is. And that is what we are about to know in this article. So, keep on reading to know more.

Digital Adoption Meaning

What is digital adoption? It means reaching a state in which users gain the skills needed to use digital tools. Meaning, being able to use these digital tools to their full extent.

So, when there is a digital adoption, users not only know the basic usage of digital tools. They know how to maximize the advanced features. As well as find new ways to use them.

Further, the term digital adoption is a wide one. It can also mean adoption of:

  • new software or tech
  • digital workflows or processes
  • digital culture or mindset
  • company-wide changes

So, when successful, it can have a lot of positive impact on a company. But did you know there are three sides to digital adoption? Let us see what these are.

Three Sides of Digital Adoption

Digital Adoption for Customers

Customers find it hard to adapt when companies roll out new digital channels. Like new digital apps or websites.

Thus, raising the risk of confusing customers with lots of updates. So, what should be able to solve their problem has now become their problem.

To solve this, a digital adoption for customers is needed. How? By rolling out online training to help customers know about each update. But this can take a lot of time. That is why many opt to get the help of a Digital Adoption Platform (DAP).

Digital Adoption for Employees

Every company depends on its employees to use enterprise applications to the full. But many find it hard to use such software. Like ERP, HCM, and CRM solutions.

Especially because it is tailored for the company’s needs. So, companies are doing classroom-like training. But most of the time, employees forget them even after only a day from training.

So, to have an effective digital adoption, getting the help of DAPs is the answer. DAPs like WalkMe, the worlds leading DAP, can increase the adoption rate for employees. They can help them use all software as they should be.

Digital Adoption for Partners

Of course, we cannot forget the partners. They are valuable stakeholders. So, if there are changes in the system, they should also know. Especially with distributors and resellers.

They are the ones to let your products sell. So, you will also need to help them digitally adopt. For example, you can teach them how to use an inventory management system. Or a logistics system.

So, digital adoption for partners is as crucial as the other two above. So, this makes it the third side of digital adoption. No one should be left out. 

Thus, to make sure there is an effective digital adoption, DAPs are the solution. Seeking the help of WalkMe can be a great idea for your company.

Digital Transformation

Digital Transformation Offerings

In this post, we will know more about digital transformation offerings. Why is this vital to your firm? Let’s check out its benefits.

But before that, let’s have an idea why DX is vital.

The Importance Of Digital Transformation

The idea of a firm operating is altered by a digital transition. Systems, platforms, market frameworks, also values have all been tested.

Both levels of a firm are changed by such a transition. In fact, it helps to pull in data over regions. To work even more effectively.

By having the most of the integration of workflows and improved processing. Including AI or even machine learning.  Firms can then add points to this user journey in a way that’s not feasible before.

Digital Transformation Offerings

The DX operator has been cost-related to other firms.

Altering data to digital, public, or private clouds lowers operating costs.

It also sets up prices for software or hardware. While allowing the team members to do any other jobs.

Let’s talk about some of the digital transformation offerings. As for the ones that follow:

Improved Dataset

Most firms are storing lots of user data. But use this data for study reasons.  That can drive the firm forward is going to be a huge help.

The method for gaining the right data is based on a digital transformation. As well as being fully applied at a wider scale for market insights.

High Asset Control

Digital transformation is an application of data and resources. Into such a set of company tools.

So instead of random servers and software. It also brings together all sector assets in one field.

Apps, servers, and even programs can be mixed. How is that? Digital transformation. Into the core server for data analysis.

User Experience Driven by Data

The key to getting user reviews may be data. In order to truly identify the needs of the user.

So now you can start a market plan that is even more customer-centric.

Use relevant data as well as textual data. Like the trends.

Both of these insights will help drive firm growth.

Best Overall User Experience

The user desires are very high. Particularly as it refers to their experience.

Users have risen in line with unlimited choices As well as low costs and fast delivery.

User Experience is a new platform.

Boost Digital Culture

By offering the best toolkits to the staff of the group fitted to their needs. Dx, thus, encourages digital culture.

Since these tools have a simple way to work closely. They also allow you to run the whole firm digitally. 

Such a digital culture will also be key in the long run.

More Agility

Dx helps more agile firms to work. Lending often in software design settings.

Then, by Dx, firms can boost their agility. In order to enhance the pace of the market. In addition, to follow the plan for continuous improvement (CI).

Greater Production

The process can be improved. By having the right technology tools that work best. As well as the production growth.

By digitizing some manual tasks or adding data across the firm. It helps the team to work more efficiently.

WalkMe Offers Help

Today, many leading companies try this. So, contact WalkMe to help you.

They are the leading digital adoption platform today.

WalkMe will help you grow on digital adoption. So, go and visit the WalkMe website.

Digital Transformation

Impact Of Digital Transformation

What is the impact of digital transformation? Especially, if talking about your business. Let’s get some ideas about it in this post.


The digital world’s growth needs that companies adjust. So that’s why 88% of firms are focusing on a digital transformation.

Its value cannot be reduced in today’s world. Without adjusting to the digital market, 85% of choice-makers feel this. In progress and earnings, they will experience essential setbacks.

So, that is why it is time to take a look also at the value of your firm’s digital transformation. As well as how the company will affect it.

Digital Transformation Overview

The use of new technology in a useful way is the idea of digital transformation. That simplifies and speeds up your activities. From your business strategy to your operations in-house.

Your aim is to achieve the advantages of digital transformation. By automating your firm. This may mean raising your sales. As well as strengthening and getting a cost advantage in customer service.

A wide-field is digital transformation. This is why many aspects, such as the following, guide your level of automation:

  • Technology

The effect of software comes from its possible advantages to your activities. As well as the integration’s complexity level.

  • Demand

The impact of demand came from clients. Such as those who still expect an easy and basic buying experience.

  • Conduct

The power of conduct comes from customers. Many that have aspirations before it comes to the technological advances when buying with you.

A basis for a digital transformation can be created. Through listening to your clients’ requests. Also, observing their conduct and learning the technologies today.

Impact Of Digital Transformation On Your Business

The effect on your company of digital transformation differs. Yet digitization can also result in the following advantages:

  • Increased profits
  • Decreased cost of operations
  • Enhanced satisfaction with customers
  • Fragmentation decreased
  • Operations improved
  • And much more

Any such benefits of digital technology are all useful. Because they can improve your business hold on your specified market and keep your progress.

Main Advantages And Aims Of Digital Transformation

Insight no longer runs the importance of a particular supply chain. As well as group, action, or decision. But via archived and structured real-time data by workers. That will build teams that are more connected, flexible, and goal-oriented.

Dozens of brands are out there. Including Amazon, which has established a successful company from here. Making any consumer transaction quicker, even instantly. Amazon could ship almost every single item. Straight to any location via GPS-driven drones. But they’re still difficult for offline delivery. Tracking shipments of real-time data modified by the staff themselves over an app.

At the very same time, consumer demands are becoming more realistic at all levels. It is easier to find and reassure goals because of the online channels. Create special acts or messages as per their feelings or move on the purchasing pathway, as well.

At this point, we get to conclude that in recent years, the value of being digital has risen. Big online sellers have invested too much money. In order to hold leadership in ads or branding.