What is digital transformation meaning? How can it affect the business processes, customers, and employees?
Read on to learn more.
Digital transformation is the process of using technologies. As a result, it creates new or improves existing processes in an organization. Overall, it affects the whole business culture and customer experience.
Transformation does not only affect sales or customer service departments. Rather, it begins and ends with how you think about people.
That’s why digital transformation is prioritizing and focusing on your customers and employees. Still, the determining factor of change is the application of technology.
Now, we are in a digital age. In other words, we move from paper to spreadsheets to applications. Every business now has a chance to reimagine and rethink its ways of doing business.
What a digital transformation meaning is not
Digital transformation is not just about applying technologies. As mentioned, it should have an impact on the people who matter to your business.
No matter how complicated or advance the technologies you apply will be useless if people can’t benefit from them.
For small businesses, for instance, there’s no need to use advanced technologies like artificial intelligence. They can still transform for the better by using the most basic ones like data.
In reality, 21st-century businesses can’t survive and thrive if they just depend on unsustainable processes. Thinking digitally helps them become ready to grow and succeed.
As we embark on the digital transformation meaning, many companies take a step back. At the same time, they ask if they are really doing the right things.
Let’s consider some concerns.
What a digital transformation meaning should be
The digital transformation it’s not just adding modern ways. It’s about giving value to every interaction with the people who matter.
For example, many companies revisit everything they do. From internal systems to online and in-person customer interactions.
And it’s a good thing. By taking a step back and looking at how things used to work, it can help them become objective. As a result, they can find which areas need to transform.
Having a mindset that is stuck in something you are used to doing is like locking yourself in a space and not thinking for improvement.
That’s why businesses of all sorts strive to create clever and disruptive ways of using technology to its extent.
A popular TV streaming service is a great example. Netflix started as a mail-order service. Then, they entered the brick-and-mortar video rental business.
But as we know, many people now stream videos to watch them. Fortunately, Netflix was open to changes.
Today, they compete with traditional broadcast and cable television networks. They now offer on-demand content at ultra-competitive prices that people love.
The digital transformation gave Netflix many opportunities. For one, they can stream video content directly to customers. For another, they made the viewing experience to customers better and more enjoyable.
The old business model was to wait for customers to come to find you. But now, businesses have to find ways to extend service directly to the customers.
Like Netflix, it’s great to reconsider everything, including old ideas. By doing so, you can create personalized journeys with digital transformation.